Amplifying the most exciting events on the planet
Used by rights holders and their partners at range of events… from football, rugby and basketball matches, through concerts and music festivals, up to historic events such as Olympics and US Presidential Inaugurations, FanPic introduces a new sponsorship inventory and allows to engage and connect with audiences to maximise the value of sponsorship activations.
Imagine massive picture allowing fans to zoom in, find themselves and share their branded “I WAS THERE” moment delivering earned reach and lead generation for sponsoring brand and event organiser
Taken in less than 10 minutes during the event, launched 24 hours after, multi billion pixel image of the crowd allows fans to zoom in, find themselves and tag, generating a branded selfie, which they can be share with friends.
Platform & Application
We fully control branded frame appearing on users photos and copy on posts and tweets including #tags and backlinks. Deep integration with social networks, allows us to generate explosive reach for the sponsor and event organiser.
Competitions & Gamification
All Pixartag visitors can search for items hidden in the crowd. We can hide up to 5 different items. Fans use a radar to find them. After treasure hunt / tagging the user is prompted to leave their data to enter a competition.